Recently, Backcountry.com faced enormous backlash after adopting trademark bullying tactics to enforce its purported rights in the term “Backcountry.” Backcountry.com has since faced viral campaigns by consumers, outdoor companies, and advocacy groups alike who are calling for the boycott of the company and demanding remedial efforts be taken. It’s too early to tell whether the company will be able to correct its wrongs with its consumer bass, however other companies can learn valuable lessons from Backcountry.com, and about the risks of vexatious enforcement efforts when it comes to their trademarks, and effective ways to fight back.  

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