Posts tagged trademark
Backcountry.com – A Cautionary Tale About the Consequences of Abusive Trademark Enforcement Strategies
Backcountry.com – A Cautionary Tale About the Consequences of Abusive Trademark Enforcement Strategies

Recently, Backcountry.com faced enormous backlash after adopting trademark bullying tactics to enforce its purported rights in the term “Backcountry.” Backcountry.com has since faced viral campaigns by consumers, outdoor companies, and advocacy groups alike who are calling for the boycott of the company and demanding remedial efforts be taken. It’s too early to tell whether the company will be able to correct its wrongs with its consumer bass, however other companies can learn valuable lessons from Backcountry.com, and about the risks of vexatious enforcement efforts when it comes to their trademarks, and effective ways to fight back.  

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Intellectual PropertyChristina Saunderstrademark, trademark enforcement, trademark infringement
What All Businesses Should Know About Protecting Your Brand Abroad
What All Businesses Should Know About Protecting Your Brand Abroad

Expanding your brand into international territories can be exciting and lucrative, but also understand that dealing with foreign laws and treaties adds an extra layer of complexity to your game. Here we discuss the basics on measures you must take to ensure that your trademark is not only protected on home soil, but that you are protected abroad as well.

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Intellectual PropertyChristina Saunderstrademark, trademark registration, brand protection, intellectual property, international trademark protection
The Path to Successful Trademark Registration for Cannabis Companies
The Path to Successful Trademark Registration for Cannabis Companies

As more cannabis companies establish themselves and grow in an increasingly competitive marketplace, they’re looking for ways to develop and protect their brands. The federal ban against cannabis, however, presents obstacles to protection and enforcement of these companies’ trademarks. Here we provide an overview of challenges to registration and strategic ways cannabis companies are registering and protecting their brands on a national level.

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Intellectual PropertyChristina Saunderstrademark, uspto, trademark registration, cannabis, marijuana, cbd, intellectual property, IP
Startup Bootcamp: Understanding Your Company's Intellectual Property
Startup Bootcamp: Understanding Your Company's Intellectual Property

Managing your startup’s IP portfolio can be difficult, and a riddled with land-mines. It’s important to understand the different forms of intellectual property in order to mitigate risk and liability of infringing on others’ intellectual property, and importantly, to help maximize the value of your company.

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Christina SaundersIntellectual Property, copyright, trademark, trade secret, trade dress, patents